Hypertext Webster Gateway: "gimmick"
From WordNet (r) 1.7 (wn)
gimmick
n 1: something whose name is either forgotten or not known [syn:
{dohickey}, {dojigger}, {doodad}, {doohickey}, {hickey},
{gizmo}, {gismo}, {gubbins}, {thingamabob}, {thingumabob},
{thingmabob}, {thingamajig}, {thingumajig}, {thingmajig},
{thingummy}]
2: any clever (deceptive) maneuver; "he would stoop to any
device to win a point" [syn: {device}, {twist}]
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